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Miley is turning up the volume on TikTok with Bass Persuades and bringing fans along for the rideMILEY (@miley) is kicking off a bold new era on TikTok with the release of her highly anticipated tenth studio album Bass Persuades. With a career defined by bold creativity and cultural impact, Miley has built a massive and deeply engaged fanbase that continues to follow her every move, and now, they’re ready to turn up the volume.Miley gave fans a first taste of the new era with “Bass Persuades,” the album’s title track, setting the tone for what’s next and giving fans a glimpse into her latest sound.With Bass Persuades officially here, TikTok is putting fans in the front row for Miley’s latest chapter with a new exclusive in-app experience. Starting today, fans can join the celebration, participate in challenges, and unlock exclusive surprises across the platform.Unlock Exclusive RewardsFans can complete a series of in-app missions inspired by Bass Persuades to unlock an exclusive MILEY profile frame and show off their fandom status. And the more fans share the experience, the closer the community gets to unlocking an exclusive video from Miley herself. And fans should keep an eye out for easter eggs when searching "Miley Cyrus" on TikTok!Shop the Bass Persuades EraWant to take a piece of the Bass Persuades era home? Fans can shop a selection of MILEY album merch in the hub directly through TikTok Shop. From CDs, vinyls, tees, and more, there's plenty of ways to rep the new era.MILEY has long cultivated a passionate fanbase on TikTok, with major moments from “Flowers” inspiring more than 18.6M creations and “Angels Like You” sparking over 14.2M creations. Last year, TikTok memorably brought Miley and fans together for an intimate Something Beautiful album celebration at the Chateau Marmont. Now, the community can join the new experience and celebrate the Bass Persuades era together.Search “Miley Bass Persuades” on TikTok to get started. 🎸...

This Hispanic Heritage Month, we're celebrating the stories, traditions, and creators who continue to shape and inspire the #HispanicTikTok and #CasaTikTok community.We’re honoring creators, families, and communities who celebrate and share Hispanic and Latino heritage on TikTok through storytelling, tradition, language, and lived experiences. From cultural customs to historical figures, #HispanicTikTok continues to be a space where people can celebrate and share their stories. This year, we're inviting our community to share content inspired by family roots, language, and folklore using #HispanicHeritageTikTokContest for a chance to win prizes.#HispanicTikTok Creator SpotlightFrom culture-focused content to thriving businesses reaching new customers on TikTok, we're spotlighting creators who use TikTok to celebrate heritage through storytelling, education, and connection.@byfernandohh (Los Angeles, CA): Fernando Hurtado is an award-winning journalist covering U.S. Latinos through deeply reported, visually rich storytelling. Prior to working independently, he served as a manager of digital video at NBCUniversal. Hurtado is also an adjunct instructor at the University of Southern California, where he teaches courses on visual journalism and the business of creator journalism.@fantasticfrankey (New York, NY & Los Angeles, CA): Frankey Smith is a commentator and creator who brings a fresh perspective to comics, anime, sci-fi, fantasy, and pop culture. Through engaging commentary and conversations, she works to create a more inclusive and welcoming space for fans while amplifying voices that have historically been underrepresented in fandom communities.@itsjasminewesley (Los Angeles, CA): Jasmine Wesley is a soulful bilingual singer whose heartfelt covers and original music have captured millions of listeners across TikTok, Spotify, and beyond. Blending English and Spanish with ease, her sound weaves together Latin, soul, and acoustic influences into something uniquely her own.@jose.elcook (New Britain, CT): Jose el Cook is a culinary creator who has built a devoted audience through his high-energy cooking videos, practical kitchen tips, and approachable recipes – all rooted in his signature mantra, “I make sure YOU CAN COOK NOW.” Blending chef-level technique with relatable storytelling, he has become a standout creator and a trusted source for millions of home cooks on TikTok.@mallowhaus (Gilbert, AZ): Tricia Medina is the founder and creative force behind Mallow Haus, a specialty marshmallow company dedicated to crafting gourmet, handcrafted treats with unique flavors and premium ingredients. Driven by a passion for creativity and quality, she has transformed a simple childhood favorite into an elevated dessert experience that brings joy to customers of all ages. Through Mallow Haus, Tricia combines innovation, craftsmanship, and a love for sweet indulgence to create memorable products that stand out in the confectionery industry.@ricotaquito (New York, NY): Eric Sedeño is a comedian, actor, and digital creator recently recognized on the 2026 Time100 Creators list, Forbes’ 30 Under 30 Class of 2026, and Variety’s 10 Creators to Watch. He hosts Wild Wild Web, the Webby Award–nominated digital series from Confetti Cannon, the LGBTQ+ pop culture network behind shows including The Bald and the Beautiful and Sibling Rivalry. Eric previously co-hosted TikTok’s global music event In the Mix, hosted E!’s Creator Cam at the 2026 Spotify Best New Artist Party during Grammy Week, and made his acting debut in Peacock’s Based on a True Story.@speakspanishfaster (Woodbridge, VA): Rocky Rodriguez is the founder of Speak Spanish Faster, where more than 30,000 students inside his online courses have learned to understand and speak real Spanish at real speed. Half Puerto Rican and raised in the States, Rocky didn't grow up speaking Spanish, and didn't learn until he was nearly an adult. That experience shaped his Spanish learning method, which has earned millions of views on social media and recognition from The New York Times, which called him one of the most sought-after Spanish teachers. He holds a degree in Spanish and worked as an interpreter and translator for the U.S. government. He speaks three languages: English, Spanish and Italian.@sportswithjules (San Diego, CA): Jules covers the world of sports with energy, insight, and a creator's edge. She breaks down the biggest moments and stories across every sport. Whether it is game day or off-season, she brings fans close to the action with authentic, engaging content, one post at a time.Join us in celebrating Hispanic Heritage on TikTok as we continue championing the creators and communities who make TikTok a vibrant home for culture, connection, and creativity. Follow @TikTokCreators for more throughout the month and explore #HispanicTikTok, #LatinTikTok, #HispanicHeritageTikTokContest, and #CasaTikTok to discover more stories....

TikTok is heading to #TIFF26 to spotlight creators, emerging filmmakers and the fans moving film culture forward.This September, TikTok is proud to return as the Official Platform Partner at the 2026 Toronto International Film Festival (TIFF), and presenting partner for the Special Presentations programme, bringing creators, filmmakers and industry leaders together to celebrate the people and communities shaping the future of storytelling.Every day, creators and film fans come to TikTok to discover new voices, share their perspectives and build communities around the stories they love. Over the past year, 12M+ posts about Film & TV were published everyday globally¹ and 35% of TikTok users say content on the platform gives them the confidence to try a new movie or show.²"TIFF is where the film industry comes together to discover what's next, and our platform is where a global community of over a billion people discovers new stories, builds fandom around the films and performances they love, and turns festival moments into conversations that start in Toronto and find global reach," said Dawn Yang, Global Head of Entertainment, TikTok. "Creators are a vital part of how that happens, so we're proud to be bringing 30 #FilmTok creators to the festival this year. They'll offer cinephiles around the world a front row seat to the films and voices defining what's next in storytelling."#FilmTok creators bring the excitement of TIFF to the TikTok CommunityAs the film world gathers in Toronto for #TIFF26, TikTok will be on the ground with creators, spotlighting emerging filmmakers and giving audiences an authentic, behind-the-scenes look at the festival. This inside look will be facilitated by more than 30 creators who will be in Toronto — the largest group of #FilmTok cinephiles that we've ever brought to TIFF.From premieres and red carpets to cast interviews and Festival events, participating creators will bring audiences closer to the films, filmmakers and performances generating conversation throughout TIFF.The creators attending TIFF include:@aichella (Wendake, QC, CA)@ashleyhufford (New York, NY, USA)@aziacelestino (Orange County, CA, USA)@brigittetruong (Toronto, ON, CA)@chronicallytofu (Toronto, ON, CA)@dani_apples (New York, NY, USA)@filmtopia (Los Angeles, CA, USA)@thefilmtripper (Toronto, ON, CA)@itzeaglee (Walpole Island, Bkejwanong Territory, ON, CA)@itsvioletferguson (Toronto, ON, CA)@jocwatchlist (Charlotte, NC, USA)@julienolke (Toronto, ON, CA)@kodak_cameron (Michigan, USA)@lexniko (Toronto, ON, CA / Los Angeles, CA, USA)@likeitis (Los Angeles, CA, USA)@themoviepodcast (Toronto, ON, CA)@natrestoule (Dokis First Nation, ON, CA)@nicky.reardon (Los Angeles, CA, USA)@nickpalmai1 (Atikokan, ON, CA)@popcultureqc (Quebec, CA)@producerliz (Halifax, NS, CA)@reeltalkshoww (Toronto, ON, CA)@reangseiphos (Toronto, ON, CA)@spencer2thewest (Toronto, ON, CA)@topebabalola (Toronto, ON)@thewatchedlist (Atlanta, GA, USA)@yaseenthatguy (Las Vegas, NV, USA)@yeahitsak (Toronto, ON, CA)@yomrants (Toronto, ON, CA)@yuvirayz (Toronto, ON, CA)As presenting partner of Special Presentations, TikTok creators will bring the #FilmTok community to the stage, joining TIFF Programmers to co-host post-screening Q&As at the following screenings:The Julia Set, with Tope Babalola (@topebabalola)The Stunt Driver, with Daniel Baptista (@themoviepodcast)Love of Your Life, with Azia Celestino (@aziacelestino)All That She Wants, with Daniela Manzano (@dani_apples)Creators will also be at the heart of some of the festival's most hotly anticipated premieres, delivering the red carpet content, unfiltered reactions and talent conversations that cinephiles around the world are waiting to see. As the connective thread between TIFF and a global community of film lovers, creators will bring the festival to audiences far outside of Toronto - all through the eyes of #FilmTok creators who are just as obsessed.TikTok at TIFF: The MarketTikTok will also bring actors, creators and industry leaders together to examine how discovery and fandom are building excitement surrounding new film content at a global scale. As part of TIFF's inaugural edition of The Market, TikTok will host a special conversation with Caleb Hearon and Zooey Deschanel on September 12. Trash Mountain stars Zooey Deschanel and breakout writer and actor Caleb Hearon will join TikTok's Jenny Kim, Global Entertainment Partnerships Lead, for a conversation exploring the evolving paths creators are taking into feature film, the creative freedom of modern storytelling, and how audiences discover, rediscover and champion stories. From new releases to beloved classics like New Girl and 500 Days of Summer, the conversation will explore what makes stories resonate, endure and find new audiences on the FYF.Where Film Discovery and Fandom Come TogetherCommunities including #FilmTok and #MovieTok give audiences a place to champion emerging filmmakers, share recommendations, revisit beloved titles and connect over the stories they love.That influence extends across the life of a title. Thirty-eight percent of viewers say content on TikTok has inspired them to rewatch an older movie or show,² demonstrating how the community can introduce stories to new audiences and bring established favorites back into the cultural conversation.As an official sponsor of TIFF 2026, TikTok is excited to celebrate the creators, filmmakers and fans shaping film culture and bring their perspectives into conversations about the industry’s future.Explore the official TIFF experience on TikTok by searching #TIFF26 and don't forget to follow along at @tiff_net to join the conversation from September 10 - 20, 2026.Sources:TikTok Global In-App Analysis, June 2025–June 2026.TikTok Publishers Global, Entertainment Messaging Research, Ipsos, Jun.–Jul. 2025...